This freeride beauty is brimming with personality. Its new shape and expertly matched camber profile offer the broadest scope of performance of any snowboard in Amplid’s collection. Reassuring at speed, but wickedly responsive the LoveLife is anything but boring. Its eager flex-pattern gives a cheeky kick from one edge to the other. Never has this level of “blow your socks off” board feel been delivered by such a practical all-rounder. Amplid's half-fat camber gives the LoveLife its toned-down dimensions, delivering a precise and lively feel much like Pop Camber, but with much improved deep snow performance and a more “broken-in” feel out of the shrink-wrap. In Amplid’s directional snowboards a touch of early rise is added to Cruise Camber to improve buoyancy even further.